Unified Brand Style Chart
Single source of truth for every public, Arabic/French/English, portal and operational page.
Core colors
Orange#F44F1D
Blue#0F72AF
Red#C8442F
Ink#142536
Atlas Navy#10283B
Warm White#FFF7F2
Typography
English / French — Poppins
Clear global communication.
Professional translation, localization and AI language operations for Morocco and global markets.
العربية — Alexandria
تواصل عالمي واضح واحترافي.
خدمات الترجمة والتوطين والعمليات اللغوية المدعومة بالذكاء الاصطناعي للمغرب والأسواق العالمية.
Component rules
| Component | Unified rule |
|---|---|
| Logo | Use the supplied Tasheel Express logo only |
| Primary CTA | Orange background, white text, rounded pill |
| Secondary CTA | White background, blue text/border |
| Public cards | 18 px radius, cool border, restrained shadow |
| Dark sections | Atlas Navy with white content and orange highlights |
| Arabic | Native RTL + Alexandria, no artificial letter spacing |
| Forms | 8 px radius, blue focus ring, shared field sizing |